This campaign was created to promote the headphones designed by Korean product design firm INNODESIGN INC. featuring NC.A. a young k-pop singer. The headphone with its 5 distinctive colours and wavy band design is targeted to the younger generation and to be worn as a unique fashion item. Therefore, the campaign focusses on the vibrant colours and how music brings colour and life into our souls. The colours represent the beats and rhythms which an individual will experience when using the headset. Furthermore, the dynamic jumping action action and coloured powder are used to create a dreamlike atmosphere which symbolises the diverse, colourful and emotional responses to the music.