The Mimi Project: If Only for a Second

CompanyVincent Dixon Photography
PhotographerCreative Director: Xavier Beauregard Client: T...
PrizeAdvertising / Other_AD
Entry Description

The Mimi Foundation is an organization in select European cities that helps navigate treatment options and care for cancer patients. "If Only for a Second" is the name of a project conceived between Vincent Dixon and longtime creative collaborator, Xavier Beauregard. Together they created a series of 20 cancer patients receiving outlandishly fun make-overs. They were documented with their eyes closed and then for the reveal with their eyes open. Large prints were displayed in a gallery setting for the patient to see in unison, a book was also created. The behind the scenes video has received over 15 million hits on YouTube.