PLAYBOY

CompanyJim Krantz Studios
PhotographerJIM KRANTZ
PrizePress / Nature/Environmental
Entry Description

Playboy magazine hired me to portray Playboy bunnies in the epic American west. From my history photographing the Marlboro campaign, my approach was similar, to magnify the strength, independence and attachment to the landscape in a most confident and rugged manner. The girls from Playboy had never experienced the vast, dramatic landscape I selected to shoot in, Moab, Utah. This was unfamiliar territory and novel in many ways to both of the girls. My job was to redefine the women as strong, empowered and synchronized with the harsh environment they were occupying. My vision was that these images convey the strength, beauty and control these women have over their world in a graceful manner.