Australian based photomedia artist Elli Ioannou was commissioned by WILLOW’s Creative Director Kit Willow, to interpret the brands critically acclaimed SS13 collection ‘Dream Possession’. This series was shot on location in London and is a fusion of art and fashion.
During her 15 year career, ELLI IOANNOU has worked extensively in Australia, New York and Milan. Specializing in fashion photography – recently photo media artist, video director, mentor and educator in higher education Australia. Best known for her catwalk and backstage fashion images, ELLI is also carving a niche for herself in contemporary video art. Her work encompasses still and moving images, using light and motion to draw viewers into intimate experiences that linger beyond the momentary. Described as 'ethereal', 'sensual' and 'beautifully haunting', her photographs have been commended by luminaries such as UK fashion doyenne Dame Vivienne Westwood, Australian designer Kit Willow and fashion editor Janice Breen-Burns. Recent overseas commissions include a brand video for WILLOW S/S13 at London Fashion Week, and Vivienne Westwood’s Man AW 11/12 Milan. With 7 solo exhibitions and a multitude of group shows including shows at the National Gallery of Victoria, Gallery 101 Collins and Hellenic Musuem (Melbourne) have not slowed the artists’ dedication and passion for her art. In 2010 Elli exhibited 'Via Arena/ Hidden Heroes at Milan’s most prestigious design festival, Salone Del Mobile, returning later that year for a four-month residency. ELLI’s work is highly sought after by clients wishing to create memorable campaigns for luxury brands. Her images have appeared in premium public and trade magazines including Marie Claire, Votre Beaute (Greece), Surface (US), Inside (Australia), Il Tridente (Maserati, Italy), I-D Online, and The Age Melbourne Magazine. High profile commissions for esteemed clients include BMW, Peugeot, WILLOW, Chanel, Bally . ELLI is available to work on creative, customised visual solutions for luxury cosmetics, fragrances, furniture, interiors, architectural and automotive brands, launches and promotions. https://vimeo.com/channels/elliioannou twitter: elli_ioannou linkedIn: elli Ioannou