Operation Better Life

PhotographerChen-Yu Hsiao
PrizeAdvertising / Other_AD
Entry Description

The project Operation Better Life is a series of public service announcements (PSAs) within the context of military operations. The purpose of the project is to change people’s negative impressions regarding military equipment, operations, and destruction by combining PSAs with humor and therefore to change how people perceive the military. Most people think the military theme has no connection to PSAs, so I want to link these two in a humorous way and to deliver some socially important messages to people as well, allowing people to have a better life. Most PSAs use strong images to warn about inappropriate behavior that can be dangerous and harmful. These behaviors could be things like weapons used in war, such as the ones soldiers are exposed to on the battlefield.

About Photographer

Chen-Yu is from Taipei, Taiwan. Chen-Yu graduated from Chung Yuan Christian University with a BBA ( Bachelor of Business Administration ) in Management Information System ( MIS ). He was pursuing his MFA in Photography at the Academy of Art University, San Francisco.  Chen-Yu is a highly skilled photographer with a very unique perspective on photography. He travels frequently and also loves movies, much of the inspiration for his photots comes from these two interests. He likes to combine several elements together and create images that people rarely see. Chen-Yu is also an accomplished photoshop retoucher, and he uses a lot of photo montage techniques and also has good skills at catalogueing image files. As he majored in Information Technology, he is quite well versed in the use of computer software and technologies such as DAM (Digital Asset Management). With this background, he is able to learn the latest digital technology quickly in order to manage and edit large amounts of images. This background helps him to communicate with clients and save time for both.