Hotels.com "The Obvious Choice"

CompanyRW2 Productions
PhotographerPhotographers: The Wade Brothers Agency: Crisp...
PrizeSilver in Advertising / Other_AD
Entry Description

The Wade Brothers worked with Crispin Porter for the new global campaign – ‘The Obvious Choice™’ – light-heartedly brings to life a funny character that has existed in pop culture for  decades.  Through the creative execution, Hotels.com debuts a fictional world traveler and the brand’s new biggest fan, Captain Obvious™.